Centre for Creative Circularity (3Cs) is a research-led initiative exploring how art, design, and community engagement can contribute to more sustainable approaches to plastic recycling. The project brings together academic research, creative practice, and public participation to reimagine plastic waste as a resource rather than an end product.

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The initiative sits at the intersection of design research, environmental awareness, and community-driven action. It aims to translate research insights into accessible, creative outcomes that encourage behavioral change and collective responsibility toward plastic waste.